Digital Marketing Specialist Job at OWA, Foley, AL

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  • OWA
  • Foley, AL

Job Description

DUTIES AND RESPONSIBILITIES:

Assist with the development and implementation of the company’s digital communications strategies Maintain accurate information on company’s social media, website, mobile app, ticket platforms, and third-party digital sites Coordinate and implement marketing content plan (e.g. website, blogs, social media, and e-blasts) Maintain a strong online company voice providing engaging, timely information to guests Use automation software to coordinate and manage campaigns Utilize tracking and reporting programs to measure the success of digital campaigns; provide timely reports as directed by Management Assist with development and execution of company’s online reputation management program Continuously research, monitor, and implement marketing best-practices to enhance the digital user experience Work with internal team and external agencies to ensure brand consistency Advance multiple projects simultaneously Possess a passion for staying up to date with industry-leading software and technology to identify market trends and recommend strategy changes to improve customer engagement Suggest and implement digital marketing tactics to increase profitability Assist with photography and digital coverage of on-property and off-property events All other duties as assigned REQUIRED QUALIFICATIONS: Bachelor’s degree in Marketing, Digital Media, Communication or related field A minimum of three years of digital marketing experience organizing multiple social, web, and email marketing campaigns in a professional work environment Proficiency using Adobe Creative Suite, Microsoft Office Suite, HTML, CSS, Word Press, web-based/social media content management system, and video editing software Experience with digital marketing campaigns for a tourism driven property is preferred Demonstrated visual communication skills and digital design expertise Tech-savvy with an ability to master software easily Flexibility to work varied schedules including nights, weekends, and holidays Able to work in sunny, hot, humid, cold and rainy conditions Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. OWA

Job Tags

Holiday work, Night shift,

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